PROJECT 02
Design a Minimum Viable Product (MVP) of an App and a landing page to track the daily intake of micro and macronutrients.
| 🧘♀️ Product | The design of a MVP of a Wellness App for iOS or Android and a landing page based in one aspect of wellness that we consider important. |
| 😟 Problem | After the conduction of interviews, our research led us to put a solution to the problem of tracking the daily intake of micro and macro-nutrients of users that are in need of such product as they have changed their diet or they just simply need to control it. |
| 🐱👤 My Role | Prototype the setup part of the app: profile and goals, main user flow and design of the dashboard and data visualization. Design of the landing page |
| ⌛ Project duration | 2 weeks; while completing Ironhack’s UX UI Bootcamp. First week was entirely dedicated to UX and the second one to UI. |
| 👨⚕️ Responsibilities | Conducting surveys, personal interviews, paper and digital wireframing, low, mid and high-fidelity prototyping, conducting usability studies, accessibility, and iterating on designs. |
User Research
- 1st Survey – 14 Respondents.
- 2nd Survey – 22 Respondents.
- Interviews – 5 Participants.
- Main Age Group – 26 – 35 years old.
Key Findings:
- 22% track their nutrient intake.
- 23% find tracking easy.
- 72% would like to have a better guidance.
- 78% is not correctly informed about minerals.
- 91% follow a specific diet because they want to have a healthy lifestyle.
Insights:
- “I know that Iron is important but I don’t know why exactly”.
- “What is the difference between vitamins and minerals?”.
- “Eating food should be fun. I don’t want to spend always several minutes tracking every single meal”.
- “I´m not a fitness person, so I don’t care about proteins or nutrients. I just want to be healthy”.
Competitor Analysis
We made the features and visuals analysis of the 7 Wellness Apps more used in the market: (click to see more details)
To find out that:
- There is a big focus on macros, diets and sports.
- Information can be too confusing and hard to understand.
- Tracking can be too time consuming and not intuitive.
- Lack or too difficult information about vitamins and minerals.
According to that information, we created our User Persona.
User Persona
Storyboard
Recreacting the Journey Map of our User Persona.
Problem Statement
-Our users care about their nutrition, but their knowledge about nutrients (specially micronutrients) is rather superficial.
-They follow a certain diet (vegetarian, for example) and need a tailored guidance on an appropriate nutrient intake.
-However, the information they find online is too complex and medical. They don´t want to invest a lot of time in research and tracing their daily nutrient intake. Existint Apps are often focused on athletes, not intuitive, and demotivate our users to establish a routine.
Hypothesis Statement
We believe that by educating our users on a personalized nutrient intake and by making tracking very easy and intuitive, they will achieve an easy to follow routine and improve their well-being.
We know we are right when people use our app regularly, engage with it and share positive feedback qualitative feedback.
How might we… Educate our users on nutrient intake and make tracking easy and intuitive so they can establish an enjoyable routine?
After the establishment of the how might we, we started to create our Moscow method to define what we should include in our App.
After developing this idea we came up with the Jobs to be done, in order to know what kind of functions we wanted in our app in order so start with the ideation. (click to see in detail)
After having all that clear, we started with our Ideation, making the first sketches for the lo-fi.
David Zapata 